A Great Strategy Ensures You Deliver More for Less. But You’re Unique! Will What Worked Yesterday Work Today?

What We Offer

Go-To-Market Strategies

Go-To-Market Marketing Strategies

Customers, not markets, buy from your company, so you must provide offers at the right time and the right price.

The DCA helps develop Go-To-Market strategies that are rooted in a deep understanding of your customers.

Key Capabilities

  • Product/Service launches
  • Re-launches
  • Product/Service/Portfolio expantions 
  • New market entries

Customers, not markets, buy from your company, so you must provide offers at the right time and the right price.

The DCA helps develop Go-To-Market strategies that are rooted in a deep understanding of your customers.

Key Capabilities

  • Product/Service launches
  • Re-launches
  • Product/Service/Portfolio expantions 
  • New market entries

Sales Strategies

Sales Strategies

Traditionally most organisation view marketing and sales as separate departments. The DCA likes to think of them being a much more close-knit combination of teams. Ath The DCA we deliver a strategic look at a companies sales process. We then provide solutions around how marketing can accelerate sales and how to make a more positive impact on the customers’ journey.

Key Capabilities

  • Sales Enablement
  • Customer-focused sales processes 

Traditionally most organisation view marketing and sales as separate departments. The DCA likes to think of them being a much more close-knit combination of teams. Ath The DCA we deliver a strategic look at a companies sales process. We then provide solutions around how marketing can accelerate sales and how to make a more positive impact on the customers’ journey.

Key Capabilities

  • Sales Enablement
  • Customer-focused sales processes 

Awareness

Marketing Awareness Strategies

Brand Marketing Strategies focus on how familiar your target audience is with your brand and increasing their desire to associate and belong to your brand. The DCA takes a brands purpose mixes in some business goals to craft a strategy that responds to customer needs and data-driven objectives.

 

Key Capabilities

  • Brand awareness promotions
  • Program + event marketing
  • Brand loyalty campaigns
  • Word of mouth marketing
  • Email marketing campaigns

Brand Marketing Strategies focus on how familiar your target audience is with your brand and increasing their desire to associate and belong to your brand. The DCA takes a brands purpose mixes in some business goals to craft a strategy that responds to customer needs and data-driven objectives.

Key Capabilities

  • Brand awareness promotions
  • Program + event marketing
  • Brand loyalty campaigns
  • Word of mouth marketing
  • Email marketing campaigns

Strategy Problems We Come Across

Especially true in young companies. That’s where The DCA can help. Along with internal expertise, The DCA keeps a network of seasoned specialists and experts that have done it before. Giving your company the resources it needs to take that next step.

The stress of internal politics, the unwillingness to be the bad guy to your subordinates and colleagues, we get it. The DCA can be all of that; the key is that we work as hard as we can to manage conflict resolution and to establish how they would like to change to achieve the goals in front of them.

Let’s Get Started!
The Digital Connection Agency - Marketing Agency Logo
The Digital Connection Agency - Marketing Agency Logo

By bringing in people who think differently from the norm in their category, brands get exposure to best practice that can help them stand apart from competitors. The DCA strives to deliver this and use it to create value for each organisation they work with regardless of industry, category, specialism.

Ever feel like you don’t have the time to put in the effort to put together a strategy because your too busy trying to deliver on the last one? Don’t worry, with the growing demands for optimisation, results and shrinking teams; many marketing teams face this problem. The DCA can provide the strategic or operational support you need to develop strategies and deliver on existing ones!

Let’s Get Started!

Recent Posts

How Much Does it Cost?

Why It’s a Good Idea to Outsource Your Marketing

We all spend time and effort in tracking the customer journey. We also work hard to identify any problems customers might experience when interacting with our companies and try to solve them quickly before [...]

What We Look for When Reviewing a Website

Did You Know? Of 10,000 small businesses surveyed bybOnline 81% are running a website already In an annual survey, The UK Government revealed that 4.5 million organisations employ nine people or less. [...]

Go-To-Market Campaigns: Things to Remember

When it comes to sales and marketing, one of the most exciting projects is the go-to-market campaign. These campaigns launch, re-launch and expand product portfolio’s and work to disrupt markets, [...]

Existing Customers and Their Problems

Outside of start-ups, every company has them. They’re the source of a company’s income, and the best resource sales and marketing has. Understanding a company’s customers is vital, allowing a company [...]

One Last Thing!

This is always something that everyone leaves out! Additional costs may apply depending on the services we agree, especially things like paid advertising and the tools you need. We always make sure this is completely transparent!

The DCA Operates In Three Ways

Individual task – Billed by the day
Projects – Billed in accordance with the scope
Commitments – A retainer typically starting at £1000 per month

The Digital Connection Agency - Marketing Agency Logo

We’re Here To Help Your Business Engage!

Through Creative Ideas, Digital Marketing, Innovation & Sheer Determination

Let’s Get Started!