We all spend time and effort in tracking the customer journey. We also work hard to identify any problems customers might experience when interacting with our companies and try to solve them quickly before they contemplate defecting to a competitor. Historically these challenges have been addressed by different internal departments – sales, operations, customer services. [...]
Did You Know? Of 10,000 small businesses surveyed bybOnline 81% are running a website already In an annual survey, The UK Government revealed that 4.5 million organisations employ nine people or less. They're also involved in more than £600bn of commerce. It's a crowded marketplace and small companies must fight for every chance [...]
When it comes to sales and marketing, one of the most exciting projects is the go-to-market campaign. These campaigns launch, re-launch and expand product portfolio’s and work to disrupt markets, all in the search for pipeline and revenue. In a competitive world, innovation makes the difference, and go-to-market campaigns are where [...]
Outside of start-ups, every company has them. They’re the source of a company’s income, and the best resource sales and marketing has. Understanding a company’s customers is vital, allowing a company to target the people they work best with. An approach to understanding a company’s customers is to segment them into different [...]
Every great strategy or outcome starts with excellent knowledge. A company’s brand is no exception. At The Digital Connection Agency (The DCA), one focus is to uncover a brands potential. One vital activity when uncovering brand potential is brand research. If a company doesn't know who they are and how their [...]